Marketing Your Business on HomeFix

The HomeFix Radio Show broadcasts live on KBOI 93.1 FM and 670 AM every Saturday 8-11 AM MST.  The show originates from Boise, Idaho in the Cumulus Broadcasting studios.

Ratings based on the most recent Arbitron data

For many years, The HomeFix show has been the most listened to Saturday morning programming in the Boise Metro area dominating the golden demographics of home owners and improvement/ maintenance decision makers.   Women 45+ are the biggest listener demographic (54%) with a Market Share of 9%  Male 35+ comes in at 8%.   Overall 25+ combined is a 7% Market Share.  Listener retention blows away the industry radio average of 30 minutes with 140 which speaks to the desirable destination programming presentation of the subject matter. Projected total listeners over the geographical broadcast area is currently 9,900 people. A growing podcast listenership is also present but not measured at this time.

The HomeFix Show is 3 hours in length, live, and listener interactive. The program features current commentary from the Host, as well as industry experts, spokes people, guest professionals, and listener phone calls. The show focuses on all areas of home repair, remodeling and construction, materials, contractors, codes and rules. The show has aired continuously since the fall of 1987.

Podcasts of the most recent programs are archived at
Live streaming is available at or from the KBOI app.


Advertising on the HomeFix show is $70 per week (less than a penny per listener!) which includes:

Exclusivity to your product or service. Example: only one Plumber is allowed to be under contract and advertise on the show.

One 60 or two 30 second commercials on the Saturday show. This includes professional local production of your commercial with updates as you need them, or you can provide produced commercials to air. Ads will rotate weekly throughout the three hours. For example, week one your ad may run in the 8 AM hour, week 2 in the 9 AM hour, and week 3 in the 10 AM hour. Week 4 would be back to 8 AM. This gives maximum exposure to the listener.

A listing of your business name, subject, contact person, phone and email address on the HomeFix Trusted Resource Directory. This very active list is free to show listeners.

Up to 2- one-hour interviews (9-10 AM) included per year, live on the show, with a continuing advertising contract. Additional interviews are available depending on scheduling availability
for an additional cost.

Minimum advertising contract is 6 months. New advertisers pay the first month in advance. Invoices are issued electronically (with affidavit of performance) after the last Saturday of the month for the number of Saturdays in the month. Payment is due by check or transfer by the end of the month following. PayPal and Venmo is available for an additional 3%.

Live Remote broadcasting of the HomeFix Show from your business location is available in the Boise-Nampa-Caldwell-Kuna area. Custom pre-event advertising packages and day of promotions featuring the KBOI van and tent help bring attention to special sales or activities. Contact us for more details. Packages start at $300.

Contact Us

For more information, please contact:

The HomeFix Radio Show
Joe Prin- Host